Facebook and IBM have tied up to offer marketers their combined data services for better targeting of ads on the former company’s social networking platform.
The move comes at a time when Facebook is looking to grow its ad revenues by making massive moves into the world of video, taking on rival platforms such as YouTube.
The integration with IBM’s Marketing Cloud service will allow buyers of Facebook ads to use insights such as weather, location, and previous purchase history to better target ads.
While a lot of third-party companies have tapped into Facebook’s ad ecosystem, the company is now part of IBM’s THINKLab, where members from both companies will work with advertisers.
IBM is looking at newer ways to monetize the data it collects and its cloud services arm while Facebook is looking at more integrations to draw in the advertising dollars and take on search giant Google.
source: nextbigwhat.com
