Some of these tactics are more effective and direct than others but collectively implemented can create long lasting and organic growth path for your blog.
- Build a large following on Twitter
- Automate the sharing of content on Twitter. (you cannot scale if you don’t do this)
- Link to your blog on Twitter in your profile
- Increase your likes on Facebook
- Link to your blog on Facebook
- Share your post (including links to it) on Facebook
- Build an email subscriber list from day one
- Host a webinar (you can capture many emails when you run a webinar)
- Create and publish great content
- Make it easy for people to share your content with a Twitter retweet button
- Ensure you have a LinkedIn sharing button (there are over 230 million users there)
- Include a Google+ sharing button even if you don’t use it very much (over half a billion people there!)
- Facebook sharing button is a must
- Make it easy for people to share your content with a Pinterest sharing button
- Provide an incentive for people to subscribe to your blog by offering a free ebook in exchange for their email address and name
- Place the email subscriber box in a prominent position (top right or even in the top banner)
- Include multiple locations for people to subscribe
- Include an RSS feed option
- Link to your blog from your YouTube videos and channel
- Make your blog easy to read (this will keep them loyal and bring them back)
- Write the best headlines you possibly can
- Guest blog on larger blogs in your industry
- Comment on other bloggers articles
- Reply to comments on your blog posts
- Interview the influential bloggers in your niche and category
- Obtain testimonials from influencers in your industry who have a strong social media presence
- Ensure your blog can be easily read on mobile devices
- Optimise for search engines by using an SEO plugin such as WordPress SEO (Also known as Yoast)
- Write sub-titles with keywords in posts to help your SEO
- Improve your blogs search engine friendly content by including key words in images
- Publish new articles regularly (at least once a week)
- Write long form content that will be a resource for readers (they will link and bookmark it for future reference)
- Place a Facebook ad that drives traffic to your blog (could be an offer of free premium content)
- Advertise on Twitter with “Promoted Accounts”
- Provide links to archives on your blog
- List your most popular posts (this is a default WordPress feature)
- Use an SEO friendly online publishing platform like…”WordPress”
- Use a simple design that profiles your content and highlights your focus
- Include “prominent” social media sharing buttons placed at the top of your articles (floating buttons are good too)
- Have your top social media channels displayed in a prominent position so people can easily follow you
- Share other top bloggers content on Twitter and let them know you have shared with an @topblogger mention
- Copy and emulate the strategies of top bloggers
- Write a great introduction that is compelling and draws readers in
- Engage with your readers so that they want to come back and become loyal fans
- Write a blog post that highlights the best bloggers in your industry
- As you build credibility display your awards, wins and social proof in a prominent position
- Link to your blog in your email signature
- Join Facebook groups and participate
- Create a Google+ hangout for a hot topic in your industry and promote it
- Participate in LinkedIn groups
- Create some controversy that attracts attention
- Submit your top posts to Reddit
- Publish articles on Stumbleupon
- Make yourself available to speak
- Have a business card for your blog
- Take photos with Instagram (over 130 million registered users there) and share them on Facebook and Twitter
- Include multimedia in your articles to broaden your blogs reach. Videos, infographics, podcasts and Slideshare presentations are sometimes preferred over learning in a text format.